Analysis Of Sherman Alexie s The Lone Ranger And Tonto...

Culture is a system of how one self-identifies. The dominant culture sets the values and expectations of society ideals. When one tries to silently assimilate into the dominant culture without losing their heritage a Hybrid is created. Sherman Alexie’s combination of short stories, The Lone Ranger and Tonto Fistfight in Heaven, highlights the many struggles Native Americans face within their culture while trying to fit into the White culture. The telling of these stories reveals the Hybridity Native Americans have become; with the white ideals creating a people who are a part of two cultures but belong to neither. The use of traditional Native American names and images by the White culture perpetuates a blatant categorization of Native Americans that continues to marginalize them. Native American names including but not limited to the Sioux, Blackhawks, Seminoles, Redskins, Indians, and Chiefs are all current names held by high school, college, professional, and even some youth teams in White society. Along with some teams is a comical depiction of or even a mascot that is an Indian; which further mocks Native American culture by leading participation in dances, â€Å"War-Whooping,† and misuse of symbolism. Victor reflects on this cultural appropriation by stating, â€Å"Indians can easily survive the big stuff. Mass murder, loss of language, and land rights. It’s the small things [like this] that hurt the most,†(49). His thoughts have a humorous cover to the pain that is beneathShow MoreRelatedAnalysis Of Sherman Alexie s The Lone Ranger And Tonto Fistfight 1233 Words   |  5 PagesThroughout â€Å"The Lone Ranger and Tonto Fistfight in Heaven† the theme of resilience is deliberately presented. Native Americans past and present continue to face stifling issues such as racism, alcoholism, isolation and suicide. Sherman Alexie makes it his obligation in his stories and poems to show Native American resiliency through humor. By using his characters to show resiliency through humor Alexie presents humor as an integral part of Native American survival. In Sherman Alexie’s best workRead MoreAnalysis Of Sherman Alexie s The Lone Ranger And Tonto Fistfight 932 Words   |  4 PagesThe short story The Lone Ranger and Tonto Fistfight in Heaven lets us know that Sherman Alexie is a Native American poet, novelist, and performer. Sherman Alexie s key characteristics to his writing are irony and dark humor. Sherman Alexie’s main focus in his writing is his experience as a Native American. â€Å"The Lone Ranger and Tonto Fistfight in Heaven† is a short story that talks about his relationship with a white woman. There is also a lot of contrast between the way Native Americans are seenRead MoreAnalysis Of Sherman Alexie s The Lone Ranger And Tonto Fistfight 2477 Words   |  10 PagesIn Sherman Alexie’s novel, The Lone Ranger and Tonto Fistfight in Heaven(1993), nearly all of the characters suffer from alcoholism. Those who do not drink, cannot escape the external backlash from an alcoholic environment. Through the stories of the characters in the book, both on and off the reservation, the author is able to distinguish arguments for and against the white people on whether or not they are to blame for the problems Native Americans have faced related to alcoholism. The fate ofRead MoreAnalysis Of Sherman Alexie s The Lone Ranger And Tonto Fistfight Heaven 1435 Words   |  6 Pageslegendary warriors of the past. As times change and the days of Indian and cowboy battles are behind us; how is it possible for a warrior to still be relevant in the modern day? Sherman Alexie expresses this idea of a modern-day warrior in his book The Lone Ranger and Tonto Fistfight in Heaven. Many times, throughout the book Alexie brings up the idea of warriors and uses their actions to portray them to seem noble. Multiple characters in the book want to change their current outlook on life and breakRead MoreAnalysis Of Sherman Alexie s Lone Ranger And Tonto Fistfight Heaven 1598 Words   |  7 Pageshas been shown through Sherman Alexie’s Lone Ranger and Tonto Fistfight in Heaven. In this novel, he attempts to shed light on the struggles Native American people, specifically on the Spokane Reservation, withstand through multiple stories and perspectives. Some novels, if their perspective of truth has not been taken into account, still affect people in their everyday lives, albeit major or minor. While all novels do have lessons, whether they be good or bad,  an author s obligation to tell theRead MoreRhetorical Analysis Of Sherman Alexie s The Lone Ranger And Tonto Fistfight 1116 Words   |  5 PagesEdwards Newman 10/26/14 Essay 2 ENC 1102 (Green 2) In his stories Sherman Alexie’s humor, portays a role that helps bring people together,Alexie s sophisticated use of humor unsettles conventional ways of thinking and helps brain growth, which allows Indian characters to connect to their heritage in ways and forces non-Indian readers to reconsider their ideas on them. â€Å"The Lone Ranger and Tonto Fistfight in Heaven† by Sherman Alexie is a humorously told, short story detailing the struggle of an AmericanRead MoreAnalysis Of Sherman Alexie s Lone Ranger And Tonto Fistfight Heaven 1534 Words   |  7 Pagesthis can be shown through Sherman Alexie’s Lone Ranger and Tonto Fistfight in Heaven. In this novel, he attempts to shed light of the struggles Native American people, specifically on the Spokane Reservation, withstand through multiple stories and perspectives. Some novels, if their perspective of truth is not taken into account, still affect people in their every day lives, albeit major or minor. While all novels do have lessons, whether they be good or bad,  an author s obligation to tell the truthRead MoreRhetorical Analysis Of Sherman Alexie s The Lone Ranger And Tonto Fistfight Heaven 1448 Words   |  6 PagesHumor: Sherman Alexie’s Comic Connections and Disconnections in The Lone Ranger and Tonto Fistfight i n Heaven,† the author Joseph L. Coulombe, writes about the humor used in Sherman Alexie’s short stories. Coulombe argues that in Sherman Alexie’s stories that humor is essential for character development and the creation of bonds between these characters. He often makes statements discussing how humor allows Alexie’s characters to show strength and connect to their Indian heritage. â€Å"The Lone RangerRead More Analysis of Sherman Alexies The Lone Ranger and Tonto Fistfight in Heaven and Smoke Signals582 Words   |  3 PagesAnalysis of Sherman Alexies The Lone Ranger and Tonto Fistfight in Heaven and Smoke Signals   Ã‚  Ã‚  Ã‚  Ã‚  Sherman Alexie based on some short stories included in his book, The Lone Ranger and Tonto Fistfight in Heaven, wrote the screenplay for the movie Smoke Signals. Both the movie and the book portray problems that Indians had to deal with, and how they dealt with it. The book is far more complex than the movie, showing a wider variation of characters facing different situations.   Ã‚  Ã‚  Ã‚  Ã‚  In

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Introduction Budget is quantitative expression of future plan  of activities. It is  a future plan  of activities expressed in  terms of  currency/rupees. It is prepared for a fixed period of time. We will write a custom essay sample on Advertisement Budget or any similar topic only for you Order Now Advertising budget is a financial document that’s hows the total amount to be spent on advertising and lists the way this amount is to be allocated. It is a translation of advertising plan into money to be spent on advertising. It is an estimation of total amount to be spent on advertising during a given period of time for achieving marketing objectives. It involves allocation of a portion of total marketing resources to advertising functions of a firm. An advertising budget shows how much amount is to be spent on advertising and how this amount will be allocated among different media, sales territories, products, selling-activities, etc. It states the proposed advertising expenditure and serves as a decision-making tool for the management while allocating available funds to the various advertising functions and related activities of the company. Advertising budget and its process is similar with the Sales Promotion budget And Integrated Marketing Communication (IMC) budget . All three terms can be used interchangeably also due to close similarity. Advertising  budget  is  prepared  by  Advertising  Manager  in  consultation  with  Marketing  Manager  of  thecompany. But  in  small  business  organizations,  which  do  not  have  separate  advertising  department  theresponsibility of preparing ad-budget lies on top  management or Marketing Manager. According to the Institute of Cost and work Accountant London â€Å"A budget is a financial or quantitativestatement prepare prior to a definite period of time; of the policy to be persuade during that period for the  purpose of achieving a given  objective†. Features of Advertising  Budget The features of advertising budget are as follows: 1) Advertising budget is a financial  statement expressed in monetary terms, 2) It is for a specific future period. It is prepared prior to the budget period during which it will  operate, 3) It is prepared by Advertising Manager. It is approved by top management for its implementation, 4) It shows the plan of allocation of available funds to various advertising activities, 5) It affects the selection of media, selection of advertising agency and selection of message source (model for  advertisement), 6) Its size depends on various internal  and external factors, and 7) It is a limiting factor which determines the size of advertising campaign. Advertising Budget as a Concept of Investment Advertising budget is assigned to build the image and reputation of the organization. The achievement of the  budget is observed over a long period. Some of the expenditure on advertising attracts customers immediately;they buy the product when they listen to or view the advertising message. This expenditure is known as revenueexpenditure. Some expenditure is incurred on building the image and reputation. The effects of advertising arerealized gradually over a long period. This expenditure is capital expenditure or  investment. The expenditure onadvertising  is  accepted  as  revenue  expenditure  by  the  income-tax  authorities. The  marketing  manager  isauthorized to control and spend  the money assigned to him  for advertising purpose. Advertising expenditure is a capital investment when it is incurred to build the image, goodwill and reputationof product and company; and this results in a gradual increase in the sales, although the expenditure isconsidered as revenue expenditure in the accounting entry. It is an outlay or expenditure made today to achieve  benefits in future. This expenditure is known as capital investment although it is assigned under the revenue  budget but it is not accepted as a capital budget. Factors Influencing the Size of the Advertising Budget 1) Objectives to be Attained: How much the company is going to spend is  determined by the objectives to beattained. Objectives act as the sheet anchor and the standards for advertising performance. These objectivesare – bringing about increase in sales, introduction of new products, supporting sales force, reachinginaccessible consumers, entering a new market, improving dealer relations, expanding industry’s sales,  building  up  goodwill,  building  a  brand  preference,  counter  acting  competition,  dispelling  the  likelymisunderstandings and so on. It is a particular sales objective or the set of objectives that shapes theadvertising budget. 2) Coverage Expectations: Advertising coverage implies the number of persons to be reached. It is thequestion of reaching a target audience through different media and media vehicles. The extent of coverageis influenced very much by the nature of the market enjoyed by the products. 3) Product Class: Talking of only consumer goods, these have been classified into three categories, namely, convenience, shopping   and   specialty. In case  of  convenience  goods,  they  require  a  large  advertising expenditure because of their intensive distribution and heavy dependence on mass advertising to sell inadvance to the prospects before they shop. On the other hand, the fashion goods require less advertising asthe buyers can judge the qualities of these products themselves in person while they hop from shop to shop. Services goods such as automobiles, fridges, washing machines, T. V sets, cooking ranges, kitchen-waresand the like warrant heavy doses of advertising and personal selling efforts. ) Stage in the Product-life Cycle: Every product has its life-cycle consisting of four phases, namely,introduction, growth, maturity and decline. When a new product is  introduced, it calls for the heaviest dosesof advertising, and therefore, the budget gets blown-up. During the growth stage, the funds spend are reallysubstantial. However, when the product reaches the stage of maturity or saturation and the stage of decline,it is the price appeal that works than the advertising strategy. Hence, the advertising spending gets reducedconsiderably. 5) Prevailing Economic Conditions: The economic activities are not always the same. The economic systemfaces brisk and slack phases which are referred to as boom and slump phases of business cycle. During thesour economic conditions, majority of the companies cut back the advertising budget and during the periodof boom conditions, they fatter their budgets beyond limits. This has been because, the business communitythinks advertising as recurring expenditure than an  investment. 6) Age of the Company: A company which is seasoned and is known to the consumers will have certainly anadvantage in introducing a new product or a service. People readily accept How to cite Advertisement Budget, Papers

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Question: Outlines the Importance of the Mobile Applications in the Business Organization. Answer: Introduction Mobile phones are ruling the current market in the world. Mobile phones have become an integral part of the human beings. Mobile phones have helped in fulfilling the needs of the human being in the world. The mobile applications are developed to meet the requirements of customers in the market. Business organization have also implemented various mobile applications that have helped in fulfilling the needs of the customer in the market. This report deals with the mobile application developed by the Coles Supermarket in Australia. This report outlines the importance of the mobile applications in the business organization. This report also deals with the importance pf the mobile application in the business scenario. Overview of the Company The Coles Supermarket is one of the largest retail market company in the Australia. It was founded in 1914 in Melbourne by George Coles. It has now speeded all over the Australia having more than 100,000 employees at present. Coles is an online supermarket giant in the Australia. It has developed a B2C mobile application for the customers in the market. The mobile application is named as Coles App. This app has helped in smoothening the sales and buying behavior of the customers in the market. This app has allowed the customers to look for the new products and services provided by the company in the market. There are various catalogues provided in the applications that have helped the customers to analyses the product before purchasing it. Features of the application The Coles App has been given good ratings by the customers in the market. There are various features of the Coles App. The CEO of the company has provided with various features in the app is a part of the Celebrate Specials campaign. As commented by Tilevich and Kwon (2014), this app as designed to make savings of the customers. There are various discounts and coupons provided in the applications. Users and add their items in the shopping cart according to their choices. There are variety of ranges in the types of products according to their choice of the customers. Therefore, this application is a user-friendly application for the customers. There is a new tab named as My Favourite Products, where customers can store their favourite products from a range of products given in the application. As mentioned by Hoehle and Venkatesh (2015), this mobile application can be accessed from Google Play Store and App Store. There is easy installation process of the application in the mobile. The interface of the application is very attractive and user-friendly that helps in attracting the customers to the application. The user have to create their account in the app that helps in making their profile and start their shopping with the help of app. This app also allows the users to register their flybuys loyalty card and make online payment through the card. There are various discounts and coupon codes for the loyalty card. A loyal customer of the company are provided with better opportunities for purchasing products and services at an affordable rate. Benefits for the company This mobile application has helped in increasing the business of the company in the country and all over the world. Most of the customers are using mobiles phones in recent years. Therefore, developing this mobile app has helped in providing a shop in their hands. As cmmented by Schobel et al. (2013), this application has helped in purchasing any product easily from the company. Therefore, the brand image of the company has improved in the market. The customers are enjoying their purchasing process form the application (Trevena et al. 2015). Therefore, the revenue of the company has been continuously increasing in the market. According to the survey, the market of the Coles have increased by 6% with the help of the mobile applications. This application as increased the number of customers for the company in the market. Now, the customers can purchase any product of their choice right from their home. As commented by Flora et al. (2014), this application also provides home delivery service of the products ordered by the customer from the mobile application. Therefore, this app has able to maintain the customer satisfaction level for the company in the market. There is an increase in the number of customers joined with the company in the market. Figure 1: Market growth of Coles (Source: Flora et al. 2014) The above figure shows that with the implementation of the mobile app of the Coles, the market share of the Coles has been increased in last ten years. The growth in the market share has able the company to rule the retail market in Australia. The customer satisfaction is the primary goal of the company in the market. The market revenues of the Coles supermarket has evolved with the implementation of the mobile application in the market. The user have to create their account in the app that helps in making their profile and start their shopping with the help of app. This app also allows the users to register their flybuys loyalty card and make online payment through the card. There are various discounts and coupon codes for the loyalty card. A loyal customer of the company are provided with better opportunities for purchasing products and services at an affordable rate. The mobile application has able to create a channel between the customers and company in the sales of products and services in the market. As mentioned by Kumar, Krishna and Manjula (2016), the customers are benefited with the help of the mobile application of the Coles Supermarket. The Australian retail market has been continuously growing and providing various opportunities for different companies in the market. The Coles Supermarket has grabbed this opportunity and become a successful retail market giant in the market (Atapattu and Sedera 2014). According to the report of IBIS, Australians have spent $2.4billion shopping for groceries online. This has shown a huge growth in the market of 30 percent of the online market in retail world (Giles, Kraft and Henderson 2017). Figure 3: Change in market growth (Source: Giles, Kraft and Henderson 2017) Figure 4: Market revenue of Coles (Source: Pearson 2017) This figures shows that the company have able to grow in the market at constant rate. The total profit has risen 4.3% from the previous value. Therefore, the mobile app has helped in finding a way to success of the company in the market. The company has able to maintain a long-term relationship with the customers in the market. The Coles Supermarket has able to provide career opportunities for the young people in the country. Limitations of the Mobile Application There are some limitations of the mobile app reported by the customers of the company. As mentioned by Mukhtar (2014), the customers have reported about the hanging problem of the application in mobile. The application used to stop responding many times as reported by the customers. The cost of the products in the applications is more than at the stores of the Coles. There is an extra charge for the home delivery of the products to the customers. As mentioned by Ball, Mouchacca and Jackson (2014), this charge is added with the pricing amount of the product. Due to high traffic in the application, the application becomes slow and the server gets down. This might create problems in the payment of the products and causes loss to customers. Opportunities for the Application There are various opportunities for the mobile application of the company. The market of the retail is still in its growing phase and providing lots of opportunity to the company. As stated by Pearson (2017), the company have started the Flybuys travel services for the tourists to travel all over the world. This information is also provided in the application. Therefore, the application can be used to book tickets for a trip to different places. The company is providing new look to the liquor shop in the market and updating the mobile application to provide new liquor to the customers. The company has focused on removing the issues obtained from the customers in the market. As mentioned by Hsiao and Hsiao (2017), the company is trying to remove the loopholes and gaps involved in the mobile application. The company have maintained a close look on various aspects of the mobile applications. The company has focused on improving the delivery system of the mobile applications in the marke t. Therefore, the mobile application has able to maintain the growth in the market. Conclusion It can be concluded that the mobile applications have helped business organisation in increasing the revenue of the company in the market. The Coles App has helped in increasing the customer relationship in the market that has increased the revenue of the company in the market. The company have started the Flybuys travel services for the tourists to travel all over the world. This information is also provided in the application. The application used to stop responding many times as reported by the customers. The cost of the products in the applications is more than at the stores of the Coles. References Atapattu, M. and Sedera, D., 2014. Firm-Customer Mobile Digital Connectedness: Conceptualization, Measurement and Implications. InPACIS(p. 127). Ball, K., Mouchacca, J. and Jackson, M., 2014. The feasibility and appeal of mobile apps for supporting healthy food purchasing and consumption among socioeconomically disadvantaged women: a pilot study.Health promotion journal of Australia,25(2), pp.79-82. Flora, H.K., Wang, X. and Chande, S.V., 2014. An investigation into mobile application development processes: Challenges and best practices.International Journal of Modern Education and Computer Science,6(6), p.1. Giles, A.K., Kraft, S. and Henderson, R., 2017. MOBI: An Interprofessional Mobile Application for Teaching Use of Ambulatory Assistive Devices.American Journal of Occupational Therapy,71(4_Supplement_1), pp.7111510176p1-7111510176p1. Hoehle, H. and Venkatesh, V., 2015. Mobile Application Usability: Conceptualization and Instrument Development.Mis Quarterly,39(2). Hsiao, K.L. and Hsiao, K.L., 2017. Compulsive mobile application usage and technostress: the role of personality traits.Online Information Review,41(2), pp.272-295. Kumar, N.A., Krishna, K.H. and Manjula, R., 2016. Challenges and Best Practices in Mobile Application Development.Imperial Journal of Interdisciplinary Research,2(12). Mukhtar, S., 2014. Applications and technologies associated with web-based geographical Information systems. Pearson, G., 2017. Further challenges for Australian consumer law. InConsumer Law and Socioeconomic Development(pp. 287-305). Springer, Cham. Schobel, J., Schickler, M., Pryss, R., Nienhaus, H. and Reichert, M., 2013. Using vital sensors in mobile healthcare business applications: challenges, examples, lessons learned. InInternational Conference on Web Information Systems and Technologies(pp. 509-518). Tilevich, E. and Kwon, Y.W., 2014. Cloud-based execution to improve mobile application energy efficiency.Computer,47(1), pp.75-77. Trevena, H., Neal, B., Dunford, E., Haskelberg, H. and Wu, J.H., 2015. A comparison of the sodium content of supermarket private-label and branded foods in Australia.Nutrients,7(8), pp.7027-7041.